Finding a Shared Vision

Without vision, we shall perish. That's the phrase from Proverbs 29:18 in the Bible. It refers to the need for a clear sense of direction and could be a motto for farm and ranch families transitioning to the next generation. The Keep Farmers Farming Program assists ag producers in finding their vision as a business and family shifting to the next stage, according to Legacy Consultant, Shannon Kubik.

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Shannon Kubik
Structure Provides Clarity

While agriculture is founded on the deep-rooted tradition of families working together, in the end, each farm and ranch is a business. Once producers embrace that fact, they can acknowledge the importance of creating structure, identifying the roles and responsibilities of family members and others. Keep Farmers Farming legacy consultant Shannon Kubik believes most farms and ranches have some semblance of this, but putting it in writing provides clarity. and the opportunity for personal and professional growth.

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Shannon Kubik