Our Purpose

Investing in the future of South Dakota

HUMAN CAPITAL DEVELOPMENT

Supporting the creation of an educated and innovative agricultural workforce through education, leadership and technology training, and intervention opportunities.

INDUSTRY DIVERSIFICATION AND GROWTH

Supporting the industry through innovative projects that promote diversity, resiliency, and sustainability in the industry.

INDUSTRY PROMOTION AND SERVICE TO AGRICULTURE

Supporting innovative communications, development, and quality of life initiatives that serve South Dakota agriculture through positive, proactive, and engaging messaging.

WORKING LANDS CONSERVATION

Supporting continued stewardship of our working lands and natural resources by partnering with existing organizations and initiatives to maintain a healthy support system in rural South Dakota.


We tend to think of farming as timeless. The values and traditions that make a successful operation have been passed down unchanged from generation to generation. Until now. The landscape of South Dakota agriculture is changing. Our children’s operations–if our children have operations–will not look like ours. We can choose to be disheartened by these changes, mourn the loss of our traditions, and let go of the land. Or we can create new traditions. We can adapt, and we can thrive. If South Dakota’s ag producers are to thrive, we need to change the way we look at the land, and how we invest in it.